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Are You Ready For Google Security Update?

Posted on Categories: Business, Web design.

Google Chrome is making a statement with its latest update by disclosing whether a website has an SSL Certificate, inferring that the future of the web-world should be guaranteeing users a safe browsing experience. SSL stands for Secure Socket Layer, and acts as a security measure to create an encrypted link between browser and website… read more

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How to make the most of your practice reviews

Posted on Categories: Business, Marketing.

Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say that positive reviews make them trust a local business more? These were just three… read more

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Creating brand awareness through Facebook, Google AdWords and the Google Display Network

Posted on Categories: Advertising, Business.

If you’re exploring ways to build brand awareness around your clinic, then you might want to consider a Pay Per Click (PPC) advertising strategy that includes Facebook, Google AdWords and the wider Google Display Network. Why use PPC advertising to build brand awareness As the term suggests, ‘brand awareness’ is about making potential customers aware… read more

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Nine things to learn from your competitors (and then do better)

Posted on Categories: Business.

One of the most effective things you can do to grow your business is to keep an eye on your competition. Many clinics are cautious about doing this. After all, shouldn’t they be focusing on their own business? Isn’t there a danger that they’ll end up copying their competitors? You should absolutely focus on growing… read more

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5 common ‘buying blocks’ and how to overcome them

Posted on Categories: Business.

The success of your business depends on being able to attract new customers and then keep their custom and loyalty in the long-term. Many businesses struggle with the process of attracting new clients. They may get the website traffic, the social media followers and even the phone calls but, for some reason, it doesn’t convert… read more

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Five medical aesthetics treatment trend predictions for 2017

Posted on Categories: Business.

With 2017 hurtling towards us and many people happy to see the back of 2016, we’ve been turning our thoughts to what the next year will bring for our clients. One of the questions on everyone’s lips is “What will be the big medical aesthetics treatments in 2017?” We’ve put out thinking caps on, visited… read more

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How much money should your website make?

Posted on Categories: Business.

If it’s time to update your clinic website or you’re in the process of opening a new practice, you are no doubt looking at your options. You may be wondering how much money you should expect your website to make, as well as how much you should invest in the design and build of your… read more

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How to deal with a bad review

Posted on Categories: Business.

How proactive are you about encouraging patients to review your clinic? If you do use reviews – and more about why you should below – have you ever been thrown by a bad review? Is the fear of receiving a bad review holding you back from asking patients to leave their comments? In this week’s… read more

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How to find the best keywords for your clinic website

Posted on Categories: Business, Web design.

How to find the best keywords for a website is undoubtedly one of the biggest concerns facing businesses when it comes to search engine optimisation (SEO). Over recent years, Google has removed a lot of the keyword data from Google Analytics and Google Search Console in a drive to shift the focus away from slavishly… read more

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How to get the best results from your PPC advertising

Posted on Categories: Business.

Pay Per Click (PPC) advertising refers to paid-for ads that generate clickthroughs to your website without relying on ranking high in the search engines’ organic listings. The most popular form of PPC advertising is Google AdWords, i.e. the paid-for ads that appear on Google’s search engine results pages (SERPs). You can spot PPC ads because… read more

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What keywords are on your website and are they the best ones for traffic?

Posted on Categories: Business.

The role of keywords in search engine optimisation (SEO) has evolved over recent years. It used to be the case that you could slap your chosen keywords throughout your copy and all-but guarantee a high ranking for your website on search results pages (SERPs). However, Google – in its ongoing mission to return search results… read more

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How to save money on your next website

Posted on Categories: Business, Web design.

The web is constantly evolving and different trends come and go. At the same time, your clinic is evolving too. This means that, whether it’s today or several years from now, you’ll eventually want a new website that reflects these changes. Many businesses put off creating a fresh website because of preconceptions about the associated… read more

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The 7 ‘P’ checklist to personalise your clinic website

Posted on Categories: Business, Web design.

As the cosmetic medical industry becomes ever more competitive, it’s essential that your clinic website stands out from the crowd and differentiates you from your competitors, especially if they offer a similar range of treatments. One of the ways that you can do this is to personalise your clinic website so that visitors can see… read more