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How to create content that will boost your rankings and enquiries

Posted on Categories: Marketing.

Even the most beautifully designed website needs a strong content marketing and search engine optimisation (SEO) strategy to be found in Google searches. These are the tools that tell potential clients that your website exists and inspire them to pick up the phone or fill out an online form to book an appointment. These days,… read more

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How to use social media to market your business

Posted on Categories: Marketing.

According to We Are Social’s Digital in 2017: Global Overview report, a staggering 2.8 billion people now use social media – that’s 37% of the world’s population. It’s estimated that, globally, 34% of us use our mobile phones to access social media platforms, an impressive growth of 30% in just one year. And yet, despite… read more

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How to make the most of your practice reviews

Posted on Categories: Business, Marketing.

Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say that positive reviews make them trust a local business more? These were just three… read more

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How to create an effective lead magnet for your clinic website

Posted on Categories: Marketing.

You can have an all-singing, all-dancing website and thriving social media pages but, without a mechanism to capture the contact details of your followers or site visitors, the quantity of traffic will have very little value. Not everyone will want to register as a patient with you straight away – many of us require multiple… read more

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How to make the most of your clinic reviews

Posted on Categories: Marketing.

Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say that positive reviews make them trust a local business more? These were just three… read more

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Seven ways to improve your content marketing

Posted on Categories: Marketing.

Content marketing is defined by the Content Marketing Institute as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”. According to stats from Smart Insights… read more

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The dos and don’ts of Facebook advertising

Posted on Categories: Marketing.

We’ve talked about the power of Facebook advertising in a previous blog but wanted to revisit it as it’s a topic that many of our clients ask us about. Facebook advertising is an option for marketing your practice that offers: A low minimum daily spend (currently £3, although clinics in more competitive areas may need… read more

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How to use video to attract new patients

Posted on Categories: Marketing.

Do you currently use video to attract new patients to your clinic? If not, you may be missing out on one of the most powerful marketing approaches currently available. Back in 2008, Dr James McQuivey from Forrester Research got marketers talking when he boldly stated that “a minute of video is worth 1.8 million words”… read more

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10 email marketing mistakes and how to avoid them

Posted on Categories: Email Newsletters, Marketing.

Email marketing can feel daunting if marketing isn’t what you do for a living. How often should you send out marketing emails? What subject lines will get the best open rates? How can you get your mailing list subscribers to take action? These are all common questions. There are also common email marketing mistakes that… read more

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How to get the best results from social media

Posted on Categories: Marketing.

Social media offers a choice of platforms to help you market your clinic and develop a relationship with your existing and potential patients. For many brands, social media has enabled them to skyrocket their visibility and even become a household name. But for all its potential, social media does need a strategic approach to succeed,… read more

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Why you should track your telephone enquiries

Posted on Categories: Marketing.

Most businesses know that it’s important to keep an eye on their website data to see how the site is performing overall, as well as which pages and searches are prompting enquiries. This only paints half a picture though. What about the telephone enquiries that come through to your clinic? How do you know where… read more

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Nine ways to improve your email marketing campaigns

Posted on Categories: Marketing.

Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your practice and given permission for you to contact them with news and marketing. When you send out marketing emails, you have complete… read more

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Do clinic offers work?

Posted on Categories: Marketing.

“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a no-brainer for a number of reasons; it can attract sales, new customers, appointment bookings, or even shift older stock if you sell… read more