Receive your FREE SEO report and website analysis from our experts today.

Send us a message today

Please fill in the form below to send us an email and we will be in touch.

Request a Callback

Request a callback below & we will be in touch.

Download our Guide

Please fill in your name and email address below to download our exclusive guide.

Get A Quote 01159 140640
smallblogimage

Seven ways to improve your content marketing

Posted on Categories: Marketing.

Content marketing is defined by the Content Marketing Institute as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”. According to stats from Smart Insights… read more

smallblogimage

The dos and don’ts of Facebook advertising

Posted on Categories: Marketing.

We’ve talked about the power of Facebook advertising in a previous blog but wanted to revisit it as it’s a topic that many of our clients ask us about. Facebook advertising is an option for marketing your practice that offers: A low minimum daily spend (currently £3, although clinics in more competitive areas may need… read more

smallblogimage

How to use video to attract new patients

Posted on Categories: Marketing.

Do you currently use video to attract new patients to your clinic? If not, you may be missing out on one of the most powerful marketing approaches currently available. Back in 2008, Dr James McQuivey from Forrester Research got marketers talking when he boldly stated that “a minute of video is worth 1.8 million words”… read more

smallblogimage

10 email marketing mistakes and how to avoid them

Posted on Categories: Email Newsletters, Marketing.

Email marketing can feel daunting if marketing isn’t what you do for a living. How often should you send out marketing emails? What subject lines will get the best open rates? How can you get your mailing list subscribers to take action? These are all common questions. There are also common email marketing mistakes that… read more

smallblogimage

How to get the best results from social media

Posted on Categories: Marketing.

Social media offers a choice of platforms to help you market your clinic and develop a relationship with your existing and potential patients. For many brands, social media has enabled them to skyrocket their visibility and even become a household name. But for all its potential, social media does need a strategic approach to succeed,… read more

smallblogimage

Why you should track your telephone enquiries

Posted on Categories: Marketing.

Most businesses know that it’s important to keep an eye on their website data to see how the site is performing overall, as well as which pages and searches are prompting enquiries. This only paints half a picture though. What about the telephone enquiries that come through to your clinic? How do you know where… read more

smallblogimage

Nine ways to improve your email marketing campaigns

Posted on Categories: Marketing.

Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your practice and given permission for you to contact them with news and marketing. When you send out marketing emails, you have complete… read more

1_blog

Do clinic offers work?

Posted on Categories: Marketing.

“Should we run promotions, discounts or time-limited clinic offers?” This is a question often asked by practice owners or managers. Running a special offer on particular products or services may seem like a no-brainer for a number of reasons; it can attract sales, new customers, appointment bookings, or even shift older stock if you sell… read more

1_blog

The top five reasons why your marketing fails

Posted on Categories: Marketing.

You’ve been marketing like a crazy person, paying money hand over fist for campaigns to promote your clinic, grabbing every opportunity to advertise both locally and nationally. Despite this, the phone isn’t ringing, your appointment book is half empty, and you’re just not seeing a return on your investment. Sound familiar? Many new clients come… read more

1_blog

Top tips for Facebook marketing

Posted on Categories: Marketing.

Since it launched in 2004, Facebook has not only changed the face of social interactions but also how businesses interact with their customers. The platform is so ingrained in everyday life that the majority of companies now recognise that Facebook marketing needs to be a core part of their overall marketing strategy. Are you using… read more

1_blog

How much should I be paying for marketing?

Posted on Categories: Marketing.

Inevitably, all businesses – whatever their size – face the question, “How much should I be paying for marketing?” or “How much of our budget should we devote to marketing?” It’s a difficult question to answer with definitive figures. Yes, there’s are some rough rules of thumb you might want to observe. For example, it’s… read more

1_blog

Does Google Pay Per Click (PPC) work?

Posted on Categories: Marketing.

As a Google AdWords Certified Partner, a question we’re asked a lot at Cosmetic Digital is ‘Does Google Pay Per Click (PPC) work?’ Clients often come to us having experimented – sometimes unsuccessfully – with Google PPC in the past or they have been told by people in their network that Google PPC is too… read more