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How to improve your website with split testing

Posted on Categories: Web design.

How happy are you with the design and content of your website? More importantly, how happy are your existing and potential patients? Are people responding to your calls to action by picking up the phone or filling out your booking form to make an appointment, or is there room for improvement? Even the most intelligently… read more

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How to find the best keywords for your clinic website

Posted on Categories: Business, Web design.

How to find the best keywords for a website is undoubtedly one of the biggest concerns facing businesses when it comes to search engine optimisation (SEO). Over recent years, Google has removed a lot of the keyword data from Google Analytics and Google Search Console in a drive to shift the focus away from slavishly… read more

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9 reasons your website ranks low

Posted on Categories: Web design.

Are you struggling to get your website seen on search engine results pages (SERPs) in Google? Are your pages showing up on page two, three or lower on Google, while a spot on page one remains elusive? Google looks at over 200 signals to decide how to rank your web pages when someone carries out… read more

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How to save money on your next website

Posted on Categories: Business, Web design.

The web is constantly evolving and different trends come and go. At the same time, your clinic is evolving too. This means that, whether it’s today or several years from now, you’ll eventually want a new website that reflects these changes. Many businesses put off creating a fresh website because of preconceptions about the associated… read more

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The 7 ‘P’ checklist to personalise your clinic website

Posted on Categories: Business, Web design.

As the cosmetic medical industry becomes ever more competitive, it’s essential that your clinic website stands out from the crowd and differentiates you from your competitors, especially if they offer a similar range of treatments. One of the ways that you can do this is to personalise your clinic website so that visitors can see… read more

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How to make your website more dynamic

Posted on Categories: Web design.

If you’re looking for ways to make your website more engaging and interesting to visitors, then dynamic content may be the way forward. Most web pages are static – in other words, the content stays the same at any time of day or night, regardless of who’s viewing the page. Dynamic content, on the other… read more

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5 things patients want from your website navigation

Posted on Categories: Web design.

Did you know that the structure of your website can affect where it ranks in searches? Provide a great, user-friendly structure with clear navigation and Google is likely to reward your efforts, but skimp on planning your structure and you may well see a drop in visibility. At its bare bones, a good site structure… read more

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How to design the perfect treatment page

Posted on Categories: Web design.

As a dental or medical cosmetic clinic, it’s essential to offer potential and existing patients the information they want and need about the treatments you offer. Get your treatment pages right and it’s pretty safe to say that you’ll see an upturn in enquiries and bookings. But what makes the perfect treatment page? 1. The… read more

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The top six common website mistakes

Posted on Categories: Business, Web design.

Many clients come to us in our capacity as web designers either wondering why their existing website is failing to attract enquiries or wanting a website for the first time. In our experience, there are six website mistakes that are made time and again, and can stop cosmetic medical businesses from reaching their full potential…. read more

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Seven essential goals for your website

Posted on Categories: Web design.

In last week’s blog, we looked at how to target the right clients online and explored how important it is to understand who your website is talking to in order for it to attract the visitors that are most likely to convert to patients. As well as understanding who you’re trying to target and attract,… read more

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The pros and cons of online site checkers

Posted on Categories: SEO, Web design.

Online site checkers are a quick way for non-developers to test how well their websites are performing, but it’s important to know how to interpret the results of the data you receive. If you’re not sure what you’re doing, dealing with algorithms, rather than people, is a bit like learning how to order a fancy… read more

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What should be on your Home page?

Posted on Categories: Web design.

Deciding what should appear on your website’s Home page is often a challenge. After all, people may be coming into your website from different sources and with different enquiries. They might want to know about preventative dentistry, cosmetic dentistry or facial aesthetics, and so all have different needs. When your Home page has to offer… read more

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How to get your clinic to the top of Google through organic SEO

Posted on Categories: Web design.

One question we’re asked a lot is whether there’s a magic formula for getting to the top of Google and whether organic SEO really works. It’s important to start out by saying that there are no guarantees that your website will claim the top spot for a particular search term. Your competitors may be working… read more

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New Website Launched – James Willis Faces

Posted on Categories: Web design.

James Willis Faces, headed by Dr James Willis provides a bespoke service based on twenty years experience in facial aesthetics together with a history of very extensive training and acclaim within the profession. Their new website showcases their range of treatments, along with the quality and experience they have, in a stylish and approachable way…. read more