Adding a touch of class to electrical services
Geronimo Electrical came to H&P with the brief to design a new brand identity, stationery and marketing material for their electrical service based in London and the Home Counties.
They wanted to create a brand identity that represented trust, safety, great service and traditional British heritage. With the current trend being that of promoting and supporting British companies, the client felt this a very important feature in the branding process. They also wanted everything that comes with being a British company – great quality workmanship and service, to shine through in their branding and marketing material.
With this in mind, we took our inspiration from national heritage colour palettes and traditional symbols and patterns. We chose a racing green as the brand colour as it is traditionally thought of as having stylish, trusting and quality attributes.
We used a clean, sans-serif type to suit the unusual, playful and modern name ‘Geronimo’, teamed with the traditional racing green colour and the serif, old style ‘g’ font within the device to balance the logo. This combination also represents the company’s ethos of having traditional values and service with modern technologies and methods.
We’re really pleased with the final designs and they look even better in print, a great addition to our ever-growing portfolio of industries.
Call the H&P Design team today 01159 140 640
We can communicate the essence of your business with our experience in branding and identity design.