Digital marketing is more important than ever in 2018. Newspapers are going out of print and traditional forms of advertising don’t have the impact they once had. it’s widely believed now, that if you’re not promoting yourself online, you’re not promoting yourself.
Here, at Cosmetic Digital, we keep ourselves updated on all new digital marketing trends, to ensure our customers benefit from the very latest developments in SEO good practice.
If something is trending, we want to use that to our customers’ advantage before their competitors even know what’s happening. Here are our top 7 predictions of the digital marketing trends we expect to see this year.
1. The future is mobile, even more than before.
A prominent Google engineer has announced that we can expect to have nanobots in our capillaries by 2035 in a bid to have the Internet running through our veins, without the need for any external devices.
However, for now, we’ll have to make do with using our mobile phones to get information, do our shopping and book our cosmetic treatments. If your website isn’t suitable for a mobile browser, or looks less easy to navigate on the phone than your competitors website, then you’ll be losing sales because of this.
2. Content is key
The content of your website has always been important to make you stand out from the crowd, but for the past few years there has been a strong trend towards providing more unique, and more valuable information about your services and industry for your customer. Keyword positioning and repetition is expected to become less important in the months to come.
Ultimately, having a blog that appeals to a human audience is fast becoming more useful to you in your bid to climb the search engines, than a blog which is designed simply to be read and understood by the Google bots.
If you’re not currently writing regular blog posts, or having your marketing agency supply you with them, you’ll be missing out to similar businesses who are providing the Google engine with fresh ideas on a weekly or monthly basis.
3. AI And Big Data are buzzwords in the media at the moment but how are they going to affect search?
When you find out what impact AI is going to have on SEO, will you be able to manipulate these advancements in technology for yourself? If just reading that sentence gives you a headache, you’re not alone. Our team can take the pressure of you having to know what to do with developments in big data in the digital marketing world, as well as position you better in the marketplace without any extra hassle for you.
4. Being an authority in your industry
With all the tabloid Botox stories of 2017, cosmetic treatment users are looking for predictable, guaranteed results.
Anybody can build their own website and in this growing ‘gig economy’ of ours, many business owners need several small ones. However, there are widely varying standards in website quality.
If you want to appear an authority in your industry; a very important thing to consider is that your website reflects the right tone and sense of professionalism. We can help you achieve that.
5. Knowing your customers better.
The personal touch is going to be even more important in 2018. Amateur marketeers believe that finding the ad with the right appeal to make an impact is all about second-guessing their customers’ needs. Our response to that is that second-guessing doesn’t come into it.
You should know exactly what your customers want and how to get their attention. If you don’t, you might need a bit of help. We can help.
6. Multiplatform advertising only works if you know which platforms your audience is using in 2018.
Whether you’re supplying dental services or facial aesthetic treatments, you need to know in which part of the web your target customer is hanging out. We can help you find new potential customers and make what your company is offering appeal directly to them.
7. Giving your social media posts an authentic voice that stands out.
People like to buy from people, so if your social media posts are lacking in charisma, you’ll be missing out to those with a unique voice and succinct message. More people than ever are using social media, many of them checking their accounts up to hundreds of times a day in some cases.
Don’t you want to harness the power of speaking to these people directly through the window where they are waiting to receive your message?
We’ll help you exploit new social media channels as and when they arise, as well as get you better results from your existing accounts.
To find out more about how we can help your company get more enquiries through increased online presence, please get in touch, call our team on 0115 9140 640.