Social media is growing at an incredibly fast rate. With a jaw-dropping 1/3 of the world using social media regularly, it has fast become an arena to not only introduce your brand and business to the masses, but to also battle with your competitors vying to do the same. Social media needs more strategizing, targeting, and… read more
Back in January, we looked at harnessing the marketing power of Instagram – many of you found this an interesting topic, so we’ve decided to look in more detail at how you can use the platform to bring in more clients to your clinic. Who’s using Instagram and why it matters to your clinic According… read more
If you’re exploring ways to build brand awareness around your clinic, then you might want to consider a Pay Per Click (PPC) advertising strategy that includes Facebook, Google AdWords and the wider Google Display Network. Why use PPC advertising to build brand awareness As the term suggests, ‘brand awareness’ is about making potential customers aware… read more
Our team member Lakan has passed with flying colours and is now Google Adwords Certified, by passing the AdWords Fundamental exam and Display Advertising exam administered by Google Partners. This AdWords certification recognises that we’re a certified online advertising professional.
With 2015 well underway we’ve put together some of the big areas of change we think are likely this year. Whether you want to take the lead or keep the lead over the competition the following tips are sure to do either for your business. Don’t forget the H&P team are here busy as usual… read more
When it comes to search engine optimisation and ranking well on Google, most companies go after organic page one listings, not least because they’re free. However, organic rankings take time, they’re not effective immediately and they’re very competitive, with larger websites often beating the smaller guys to the top spots. Google Adwords or Pay Per… read more
Keep calm and carry on marketing At H&P Design, we love creating new ideas for our clients, but we’re also happy to work with clients who have great ideas of their own. We have worked closely with Evolve Dentistry from their beginnings and have helped them grow their practice through design and marketing. We continue… read more
Effective marketing for practice open evenings Open days or evenings are a great way to promote new products, treatments and services to a mass audience and can help to drive sales and increase patient numbers. Patients also benefit from these events as they get the chance to ask the dental team questions about treatment for… read more
Save money and get accurate, instant analytics with email newsletters We have worked with Campbell & Peace in Nottingham on many past projects to help promote their specialist dental practice. This time they came to H&P wanting advice on a cost effective and successful way to let their patients and other contacts know about all… read more
An original brand identity can help boost your patient base, build patient trust and create a loyal following. Clients are ever more discerning and sophisticated in their purchasing habits these days. They are not in the business of self-diagnosing; when new patients look for a new dentist, they look for service, expertise and a professional… read more
A little laughter goes a long way H&P have been working with Glendair Dental Practice in Alfreton, Derbyshire to produce their design and print work for many years and have seen their practice grow from strength to strength.
Well executed marketing with fantastic results In addition to creating a brand identity and website for Harpenden Skin Clinic, they also wanted to promote the newly opened clinic and reach new customers with advertising and a marketing strategy.