Send us a message today

Please fill in the form below to send us an email and we will be in touch.

Request a Callback

Request a callback below & we will be in touch.

Download our Guide

Please fill in your name and email address below to download our exclusive guide.

Get A Quote 01159 140640
content trust indicators cosmetic digital

Using Trust Indicators In Your Content

Posted on Categories: Business, Marketing.

Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as consumers, place heavy consideration on these kinds of assets, as it is an opportunity for them to build trust in you and… read more

ejnfsdk

Blogging in aesthetics: why and how

Posted on Categories: Blogs, Business, Marketing, Web design.

We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on… read more

smallblogimage

Big Changes Brewing

Posted on Categories: Business, SEO.

We’re constantly searching for new ways to grow and improve our clients’ experience, and we’ve had some big changes brewing. Digital Marketing Report Dashboard Our new user-friendly reporting system features your own online dashboard, so you can track your Google SEO, organic digital marketing and social media reports digitally and, most importantly, easily. This interactive… read more

smallblogimage

The 6 Principles of GDPR

Posted on Categories: Articles and Advice, Business.

General Data Protection Regulation will come to force on the 25th of May 2018. It is intended to protect EU citizens from the misuse of their Personal Data. This new regulation will not be affected by Brexit, UK businesses will need to handle all Personal Data in a manner that is compliant with the GDPR… read more

smallblogimage

3 Changes you need to make to your SEO strategy in 2018

Posted on Categories: Business, SEO.

Is Google still king when it comes to search? It would seem so. NetMarketShare reported that Google accounted for 79% of all global desktop search traffic in 2017. It still pays to keep a close eye on how this search giant updates its algorithms with a view to making your SEO as effective as it… read more

smallblogimage

Selling Skincare Online

Posted on Categories: Business, Marketing.

Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit   Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream. Selling products online is known as e-commerce and, in my experience, allows the opportunity for a clinic to boost its bottom… read more

smallblogimage

How to triumph in the turf war against your competitors

Posted on Categories: Business.

What’s the famous quote from 1932 film, The Western Code – “This town ain’t big enough for the both of us”? When you have a local competitor, it can certainly feel like there isn’t room for you both to run successful clinics. If you’re already worried about bringing new clients through the door then another… read more

smallblogimage

How to use blogging to grow your clinic

Posted on Categories: Blogs, Business.

Does your clinic website feature a blog? If it doesn’t – or if it does but you’re not blogging consistently – here are a few stats that may make you want to rethink your strategy: Websites with a blog tend to have 434% more indexed pages, which means your website will appear in a wider… read more

smallblogimage

Are You Ready For Google Security Update?

Posted on Categories: Business, Web design.

Google Chrome is making a statement with its latest update by disclosing whether a website has an SSL Certificate, inferring that the future of the web-world should be guaranteeing users a safe browsing experience. SSL stands for Secure Socket Layer, and acts as a security measure to create an encrypted link between browser and website… read more

smallblogimage

How to make the most of your practice reviews

Posted on Categories: Business, Marketing.

Did you know that 91% of internet users now regularly read online reviews to check whether a business is good or bad? Or that 84% of people trust online reviews as much as a personal recommendation, while 74% of consumers say that positive reviews make them trust a local business more? These were just three… read more

smallblogimage

Creating brand awareness through Facebook, Google AdWords and the Google Display Network

Posted on Categories: Advertising, Business.

If you’re exploring ways to build brand awareness around your clinic, then you might want to consider a Pay Per Click (PPC) advertising strategy that includes Facebook, Google AdWords and the wider Google Display Network. Why use PPC advertising to build brand awareness As the term suggests, ‘brand awareness’ is about making potential customers aware… read more

smallblogimage

Nine things to learn from your competitors (and then do better)

Posted on Categories: Business.

One of the most effective things you can do to grow your business is to keep an eye on your competition. Many clinics are cautious about doing this. After all, shouldn’t they be focusing on their own business? Isn’t there a danger that they’ll end up copying their competitors? You should absolutely focus on growing… read more

smallblogimage

5 common ‘buying blocks’ and how to overcome them

Posted on Categories: Business.

The success of your business depends on being able to attract new customers and then keep their custom and loyalty in the long-term. Many businesses struggle with the process of attracting new clients. They may get the website traffic, the social media followers and even the phone calls but, for some reason, it doesn’t convert… read more