The 6 Principles of GDPR
General Data Protection Regulation will come to force on the 25th of May 2018. It is intended to protect EU citizens from the misuse of their Personal Data. This new regulation will not…
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How To Get More Clients With Instagram
We’ve previously looked at harnessing the marketing power of Instagram – many of you found this an interesting topic, so we’ve decided to look in more detail at how to get more clients…
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3 Changes you need to make to your SEO strategy in 2018
Is Google still king when it comes to search? It would seem so. NetMarketShare reported that Google accounted for 79% of all global desktop search traffic in 2017. It still pays to keep…
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How to create a great landing page
Spent loads of money on your website, but you’re finding it’s not converting visitors into customers? Perhaps it’s not even getting visitors? A great landing page is a very powerful tool in gaining…
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Selling Skincare Online
Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream….
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How to triumph in the turf war against your competitors
What’s the famous quote from 1932 film, The Western Code – “This town ain’t big enough for the both of us”? When you have a local competitor, it can certainly feel like there…
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Harnessing the marketing power of Instagram
Nate Elliott, at Forrester Research, reported that Instagram is getting 29% more user engagement than Facebook and a whopping 60% more user engagement than Twitter. Some social media businesses, who have moved their…
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7 digital marketing predictions for 2018
Digital marketing is more important than ever in 2018. Newspapers are going out of print and traditional forms of advertising don’t have the impact they once had. it’s widely believed now, that if…
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15 tips for creating a successful Facebook business page for your clinic
Many clinics find that Facebook is a fantastic tool to reach out to and engage with potential, past and existing clients. Whether you’re already using Facebook but want to make your clinic page…
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