Why your logo really does matter
Whether you’re just starting out with your own clinic or you’ve been in business for years and you’re thinking about a rebrand, you might be wondering how important it really is to have…
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How Much Should I Be Paying For Marketing?
Inevitably, all businesses – whatever their size – face the question, “How much should I be paying for marketing?” or “How much of our budget should we devote to marketing?” It’s a difficult…
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Does Google Pay Per Click (PPC) work?
As a Google AdWords Certified Partner, a question we’re asked a lot at Cosmetic Digital is ‘Does Google Pay Per Click (PPC) work?’ Clients often come to us having experimented – sometimes unsuccessfully…
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Introducing The DES Conference
Hi There, The DES (Dentistry, Education and Scones) Conference is a new, innovative CPD event from The Campbell Clinic and The Campbell Academy. Comprising of eighteen-minute lectures which promise to be fresh, thought-provoking and…
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Nine reasons to start selling products online
If you run a dental practice or cosmetic medical clinic, have you ever considered selling take-home skincare or oral health products online? More and more businesses across all sectors are adding e-commerce to…
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What should be on your Home page?
Deciding what should appear on your website’s Home page is often a challenge. After all, people may be coming into your website from different sources and with different enquiries. They might want to…
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Google Confirms Removing Right Side Ads
In the middle of February 2016, Google confirmed that it will no longer show ads in the right sidebar on search results. Instead, ads will only appear at the top and/or bottom of…
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14 quick tips for email marketing success
Ninety-five percent of online consumers use email and 91% of us check our inbox every single day – this means that when it comes to effective ways to communicate with your customers, email…
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How to get your clinic to the top of Google through organic SEO
One question we’re asked a lot is whether there’s a magic formula for getting to the top of Google and whether organic SEO really works. It’s important to start out by saying that…
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