'Articles and Advice' Category Archives

How To Set Up & Add GA4 To Your Website

Where Do Your Google Ads Appear: A Guide to Google Search for Dentists and Aesthetic Clinics

Ever wondered where your carefully crafted Google ads end up? Knowing the answer could be crucial for your practice’s success. Given that your potential patients are scrolling, searching, and clicking their way to…

Website Migrations: Understanding the SEO Impacts and Key Considerations

So you’re planning a website migration. This is the word we use when you change something big and structural about your website, such as its URL, its platform, or its server. When you…

Transforming Social Media: It’s Evolving Role as a Search Tool

According to a 2021 marketing study of aesthetic clinics, Facebook got the most responses when it came to reaching cosmetic customers. Instagram was a close second. Plus, the most shared posts were treatment-related…

Unlocking Digital Growth: Avoid These Aesthetic Marketing Missteps to Surge Website Traffic

Getting great results from your digital marketing efforts isn’t easy. Nobody is pretending that it is. How many times have you screamed at your partner because nobody is liking and commenting on your…

The Power of Presence: Maximising Impact Across Multiple Marketing Channels

Are you frustrated by the poor results from your digital marketing efforts? Perhaps you’re getting a bit of online interest, just not as much as your nearest rivals? Embracing a multichannel marketing strategy…

7 Reasons User Experience Holds the Key to Digital Dominance

Understanding (UX) user experience sounds like words that belong in the tech realm. They sound like they’re the problem of the person who built your website, not you! But, understanding how your cosmetic…

The Best Hashtags for Instagram

Table of Contents Hashtags are an essential tool for improving business visibility and reaching a wider audience. Instagram is a powerful platform for aesthetic and dental clinics to showcase their services and attract…

Kick Start Your Business: 19 Best Backlinks to Improve Your Visibility

When it comes to improving your website’s visibility, backlinks play a crucial role. These are the incoming links from one website to another. They act as votes of confidence for your site, signaling…