The Top 5 Digital Marketing Trends for 2020
The festive period is the perfect time to look to the year ahead – and it’s when trend forecasting can really be on your side for your business. As always, we’ve done the…
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How to manage negative reviews online
Reviews, whether on Google or Facebook or third-party websites, can be hard to come by but are great trust indicators. Both business to business and business to customer providers benefit from the positive…
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Using Trust Indicators In Your Content
Consider when the last time was that you bought a product or service without doing some research into the business and its track record. These days, the answer is likely never. Patients, as…
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Blogging in aesthetics: why and how
We would always recommend a blog on your website. There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood –…
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The 6 Principles of GDPR
General Data Protection Regulation will come to force on the 25th of May 2018. It is intended to protect EU citizens from the misuse of their Personal Data. This new regulation will not…
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3 Changes you need to make to your SEO strategy in 2018
Is Google still king when it comes to search? It would seem so. NetMarketShare reported that Google accounted for 79% of all global desktop search traffic in 2017. It still pays to keep…
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Selling Skincare Online
Marketing consultant Adam Hampson discusses how aesthetic clinics and practitioners can use e-commerce to improve profit Many clinics are beginning to, or already, sell skincare on their websites as an additional revenue stream….
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How to triumph in the turf war against your competitors
What’s the famous quote from 1932 film, The Western Code – “This town ain’t big enough for the both of us”? When you have a local competitor, it can certainly feel like there…
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How to use blogging to grow your clinic
Does your clinic website feature a blog? If it doesn’t – or if it does but you’re not blogging consistently – here are a few stats that may make you want to rethink…
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