Google Paid Ads
for Dental Practices

PPC stands for pay-per-click, a process that underpins the entire platform. Other terms that mean the same thing include Paid Search and Google Ads. Google Ads allow you to position your practice at the top of a results page for specific Google search terms, raising your visibility to prospective customers and driving them to your website or landing pages.

Your Google Ad for your dental practice can show at either the top or bottom of the results page.

There are 2 common charging methods that agencies usually apply. The first is a percentage of your ad budget and the second is a fixed fee based on the number of ads or amount of management you need. Cosmetic Digital uses the second method – we don’t see why our clients should have to pay more just because they wish to invest more money in their Google Ad budget, especially as increasing the spend doesn’t necessarily result in additional management on our part.

Google Ads are not for the faint-hearted; consistently being no.1, visible at the top of search results isn’t cheap. The cost varies depending on the treatment you are advertising, the number of ads you are running for different treatments, and the number of other competitors. The costs of Google Ads can range from £500 to £10,000 a month.

Google SEO results are the natural/organic rankings that appear below the Paid Ads. High SEO ranking for your dental practice is achieved through expert knowledge of Google’s latest SEO settings and the use of the best keywords. Cosmetic Digital’s extensive experience in marketing for dental practices and understanding of the dental industry enables us to select the best keywords at any time.

Google Ads appear at the top of the results page. They look and act like an advertisement and will disappear once your daily budget ends. Ads serve specific purposes, putting your treatments directly in front of a person actively searching for exactly what you are advertising. High Google SEO rankings result in your practice getting a huge percentage of the traffic from Google.

This is the only service we don’t advise clients to have a go at themselves. Social media is more forgiving but Ads can get complicated and expensive. Just keeping up with changes to the Google platform and its rules is a full-time job, and the wrong move can cost you hundreds. Successful management is about altering the keywords of your ads and tracking the clicks that turn into real enquiries – something our many years of experience in dental digital marketing has made us experts in. We then continue to run with the successful keywords and turn off the words that aren’t working. Success is often built on past experiences and knowledge about the type of keywords that deliver a better return on your investment in the long term.

There can be a variety of reasons a particular Google Ad isn’t showing at the top, including:

• The budget is too low, compared to the higher spend of a dental competitor
• The length of your ad campaign
• Google recently changed how ads are shown, with more trusted ads taking the top slot
• The settings you have selected may not be optimal
• Your landing page might not be relevant to the chosen treatments

We are in the perfect position to advise you on the best way to get your Dental Google Ads featured as you desire.

The quality and quantity of leads are ultimately down to how well your campaign is being managed, the method of conversions, and the quality of your landing page, including the selected keywords. Often, overly used keywords can have a high search volume and get lots of clicks but don’t result in inquiries. These are known as negative keywords. You need to have the right search volume behind the selected terms, combined with a carefully chosen schedule for when your ads will show.