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Hashtags are an essential tool for improving business visibility and reaching a wider audience. Instagram is a powerful platform for aesthetic and dental clinics to showcase their services and attract potential clients. As you’ll be aware, an impressive Before and After photo can sell hundreds of lip filler sessions, as well as hundreds of pounds worth of invisible braces.

So what happens when you put these two elements together successfully; Hashtags and Instagram? Why, you create the perfect environment for digital marketing magic! It’s really that simple. Today we’re looking at how you can pick and utilise the best hashtags to enhance your Instagram presence, engage your target audience and ultimately grow your business.

What Are Hashtags?

Hashtags are keywords or key phrases preceded by the # symbol, that categorise and organise content on social media platforms. When users click on a hashtag or search for it, they can discover all the posts that include that specific hashtag. This allows users to find content that aligns with their interests and businesses to reach their target audience effectively.

Hashtags are highlighted in red box.

Where Is The Hashtag on a UK Keyboard?

Apple Mac Keyboard

If you’re using an Apple Mac keyboard for your hashtags, you can use Option + 3.

Where to find the hashtag? – Apple Mac Keyboard

Apple iPhone Keyboard

If you’re using an Apple iPhone keyboard for your hashtags, you can use Shift > Special Symbols > #.

Where to find the hashtag? – Apple iPhone Keyboard

Android Phone Keyboard

If you’re using an Android phone keyboard for your hashtags, you can use Special Symbols > #.

Where to find the hashtag? – Android Phone Keyboard

How Are Hashtags Used?

Hashtags can do a number of different, incredibly useful things.

1. Boost your online visibility and attract the right audience: By using relevant hashtags, clinics can ensure their posts are seen by users who are actively searching for services or content related to aesthetics and dental care. For instance, if you’d like to sell more teeth whitening treatments, then it makes sense to use #teethwhitening. This targeted approach increases the likelihood of attracting potential clients who are genuinely interested in the clinic’s offerings.

2. Showcase your expertise and build the credibility of your clinic: When clinics consistently share valuable content accompanied by relevant hashtags, they establish credibility and build trust with their audience. This can lead to increased engagement, follower growth, and ultimately, more clients.

3. Establish a sense of community: By using popular hashtags specific to the aesthetic and dental industries, clinics can engage in conversations, participate in relevant trends, and network with other professionals. This allows clinics to stay up-to-date with the latest trends and developments in their fields as well as demonstrate to potential clients that they are an active part of their wider cosmetic community.

4. Turbo-charge your SEO: When used strategically, hashtags can help improve the discoverability of a clinic’s website and content on search engines like Google. By incorporating relevant and targeted hashtags into blog posts, website content, and social media profiles, clinics can increase their chances of ranking higher in search engine results pages.

How Many Hashtags Should I Use In Instagram?

The optimal number of hashtags to use on Instagram can vary depending on the specific goals and preferences of each clinic. Although Instagram allows up to 30 hashtags per post, it’s important not to use too many. Too many hashtags can make a post appear spammy and may not resonate well with users. Why not try 10-15 to start, and see if that improves your reach?

Which Hashtags Should I Use?

We recommend you conduct thorough research to identify the hashtags that are specific to your industry. Consider using a mix of broad industry-related hashtags, location-based hashtags, and trending hashtags to increase reach and engagement. Use a mix of popular and niche hashtags too. Popular hashtags can help reach a broader audience, but niche hashtags can attract more targeted and engaged users.

You might want to consider creating fun or meaningful customised hashtags for individual campaigns. Thing up something memorable. Customised hashtags can help track campaign performance, encourage user participation, and increase brand awareness. Plus, some people have enjoyed hugely successful careers off the back of their customised hashtags. A famous example is #journorequest – which is used by journalists everywhere to research the specific information they need for a story.

Don’t forget to regularly track and analyse the performance of your hashtags. Instagram Insights and third-party analytics tools can provide valuable insights into which hashtags are generating the most engagement, reach, and impressions. This information should help you refine your hashtag choices and focus on the ones that yield the best results.

To assist aesthetic clinics in their quest for increased visibility on Instagram, we have compiled a list of some of the most popular hashtags in the aesthetics industry. It’s not #aestheticclinic #skincare and #antiaging that’s going to get you the best results, even though these might seem like the most obvious picks. If you’d like a list of the best hashtags for aesthetic clinics to use, based on our accurate keyword tool selector and years of experience in the industry, please let us know and we’ll send you a list.


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    We also have a list of the best hashtags for dental clinics to use. If you work for a dental clinic looking to enhance it’s online presence and reach a wider audience on Instagram, we’ll send you a list of carefully selected keywords. We’re very sure our list will gain you more interest than the standard #dentist #dentalcare and #smilemakeover!


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      Hashtags and SEO Going Forward

      We hope you start to reap the benefits of your new carefully curated Cosmetic Digital hashtag list soon, but should you wish to concentrate your efforts on providing treatments and looking after clients, rather than pouring over a digital marketing strategy manual, we can help.

      We have been pioneers of digital marketing within the aesthetic and dental industries for many years. We can make your social media efforts more effective, or simply become your clinic’s marketing department. Why not give us a call to chat about how we can help you get more clients and more sales by boosting your online audience numbers and engagement.