With the right approach and software, you can optimize
your website for maximum performance.

The average traffic a small website can expect without any digital marketing at all, is between 500 and 1000 visitors a month. Digital marketing can then double, triple, or even quadruple these numbers, especially when using paid ads. These are the sorts of figures you should be hitting if you have an active website and an effective digital marketing campaign. The more visitors to your website you have, the more enquiries you should be getting. These enquiries should then be turning into new clients.

The first step in improving your site performance is identifying the site problems you’re having. Providing you have this installed you can do this using Google analytics. Google Analytics gives you a whole range and scope of information. It’ll tell you the number of people landing on your site, how often they visit your site, how long they stay on your site, as well as the type of device they’re using to find your site. This information is invaluable. Once you have an idea of how your website visitors behave on your site, you’ll be in a better position to analyse in more detail what’s failing to make them get in touch with you.

Common causes of poor website performance

• Slow loading speed: A huge turn off for website visitors is a slow loading speed. The load speed is the time it takes a website to download onto a browser. It usually results in a high bounce rate (visitors leaving the website straight away.) If its slowness is due to large images, try to reduce their size without compromising on their quality.
• Plugin problems: If you’ve got a website with lots of different features operating throughout the website, these are commonly referred to as plugins. Plugins are, in essence, additional pieces of code that the website has to process. They need to be kept up to date. Consider the cost of a new website vs updating your existing website.
• It’s worth making sure your website looks good on mobiles. In London and other major cities, websites are most commonly viewed on phones. If your website isn’t optimised on mobiles, you could be losing new clients as a result. Viewers might not be able to press buttons, be struggling with pop-ups, or not getting the information they need clearly and quickly.

Website content problems

Are you getting website traffic but finding that a lot of people are leaving straight away? This is often due to a couple of reasons. The first is that your website isn’t sticky enough. It’s not taking them on a journey, or giving them anything of interest to look at, read, or click through. So they’re not staying on the site.

The second reason might be that ultimately your website isn’t as relevant as it should be. Paid ads might be bringing traffic to your website, but when that traffic reaches its destination, visitors aren’t finding that the landing page is of interest or trust worthy enough to them.

Could it be that your website isn’t personalized enough? Are website visitors finding your stale stock images generic, and too similar to those provided by other clinics? Having images that are personal to you, your team, and your business will separate your website from the competition. It will enable you to stand out as different and also give visitors to your website an insight into the experience they’ll have at your clinic.

Words can feel just as dated and lacklustre as stale images on your website, particularly if the information is too general. Being creative in your written content will give you a USP, and make you more memorable. Why not give viewers an idea of what happens during your consultations and your processes. Let them know the sort of patient questionnaire they’ll need to fill out, as well as your unique combination of treatments.

Website optimized incorrectly

Website optimization involves making changes to your website content to improve its performance, and conversion rates. It involves analyzing your website’s data, such as page speed, navigation, and content. By optimizing your website, you can increase your search engine rankings, attract more traffic, and ultimately, convert more visitors into clients.

Getting good results requires technical skills and expertise, and is essential for any clinic that wants to grow. With the right approach and software, you can optimize your website for maximum performance and achieve your digital marketing goals.

If you’re wondering whether your website is properly optimized for Google search, there are several things you can do to check. Firstly, you can use Google’s own tools such as Google Analytics and Google Search Console to get insights into how your website is performing in search results. These tools can help you identify any technical issues that may be preventing your website from ranking higher.

Another important aspect of optimizing your website for Google search is ensuring that your content is relevant to their search. By relevant, we mean people arrive at your website with expectations of what they’ll see, and those expectations are met. This means using keywords naturally throughout your website, as well as creating informative and valuable content that appeals to your target audience.

Most common non-marketing reasons why website traffic isn’t converting into customers

• Demand – There’s not enough demand for services among the demographic you’re targeting or time of year
• Price – Your prices are too high, compared to those of your competitors for some treatments clients shop on price or more choice in general.
• Competition – Your competitors are more appealing, with a more effective digital marketing strategy
• Trust – Visitors to your website do not trust the services you’re offering; perhaps because your reviews aren’t obvious, you’re not coming across as an authority in your industry, or because your website has issues.

Top Tips for improving your website performance and getting more new enquiries from it

Ensuring your website is mobile-friendly and has a fast load time can also positively impact your website’s ranking in search results. This means it’s more likely to rank higher in Google search results for relevant keywords.

When looking at your website and trying to understand why it perhaps isn’t performing for you, try and separate what you’re doing in terms of the design of the site, the content that’s on the site, and the performance of the site. This will help you identify quick wins that you can achieve straight away.

If you have Google Analytics on your website look at the numbers over a longer time period to get a good idea of average results. Using this information, especially data applied to mobile devices and the source of traffic, will help steer you in the right direction.

Out of date plugins will indicate to your website visitors, and Google, that your business is not organised enough to be on top of its technical issues. This doesn’t reflect well on your brand.