Invest in a professional photosoot

Benefits of a photoshoot

Clinics offering cosmetic services rely heavily on visual appeal to attract clients. But how do you make your clinic stand out in a sea of competitors? Whether you’re a new clinic looking to make an impact in the market, or an established business looking to revamp your online presence, here are the benefits of a photoshoot that is tailored to your brand needs:

• You’ll get to accurately demonstrate your expertise and experience with your treatments
• You’ll get to show off your investment in your machines, premises, and team
• You’ll get to tailor every detail of who you are, and your client experience, across your online brand

Personalise your brand

Do you use stock images like so many other clinics? If you are, you’re missing a huge opportunity to personalise your brand. By creating a personalised experience, you show your clients that you understand their needs and are dedicated to delivering an experience that is tailored to them. This can lead to repeat business and positive word-of-mouth referrals, which are invaluable in the aesthetics dental industries. It will help you build trust and establish a relationship with your clients.

Having photos that accurately depict your business, as well as make the right first impression, can make clients feel that they are part of a unique and exclusive aesthetic experience. They are more likely to become loyal customers and advocates for your brand. But how do you take photos that tailor the right look and feel for your brand?

The easiest way is to use an aesthetics or dental industry specialist photographer, who knows exactly how to inject your own personality into your photos. Not only will their photos personalise your website and social media posts, giving you better-protected, more unique content, but also create a recognisable visual identity for your clinic. So then, when an online visitor to your website visits your clinic in person, or has a virtual consultation with you, the surroundings will feel very familiar; almost as if they already know you, your team, and the sort of service they can expect.

This will help your business gain trust and authority. You are what you say you are. Depicting your treatments accurately in your images will be reassuring for first-time clients who are not sure what to expect. Consequently, your clients will have a greater online, and in-person experience, helping you build your reputation and pave the way for you being able to offer premium prices.

Social media content

Social media platforms like Facebook, Instagram, Twitter, LinkedIn have become a go-to medium for communication, networking, and marketing. You may already be hyper-aware that having unique social media content is crucial if you want to stand out in your industry. However, did you also know that posting your own unique photos can make you climb higher up the Google search engine ranking?

Search engines like Google prefer unique and fresh content. If you’re not using stock images, but rather creating an individual personality for your clinic, social media algorithms and Google will reward you for it. They’ll make your clinic appear more often when people (who are already interested in the types of treatments you sell) type in relevant search terms – such as the treatments you’re posting about!

Essentially, you’ll reach more interested potential clients, for less money. Here are our top tips for best utilising your unique photos on social media:

• Create a personal library of your own images for your social media content including short video clips.
• Create better performing social paid ads with personal images and content
• Create unique content around treatments – demonstrating your expertise, technique, approach, consultation process, and explaining what the treatment does.