Dentist launches new facial aesthetic brand and website
After successfully working with Zing Skin Rejuvenation Clinics to create their perfect name and brand identity, we went on to help them with the design of their new website.
We created the site with ease of navigation in mind, as there are a lot of treatments and services offered for similar problems, which may confuse the user. For this reason we’ve simplified the navigation into services and then the subnav is broken down into treatment areas. This way the user can find the solution to their problem easily.
A potential client would visit the site to find out what treatments are available to treat their problems and this is what they’d need to see first. With this in mind, we created a treatment area rollover page, showing a face with hotspots over problem areas. The user can hover over the areas to reveal more information on treating the problem then click through to read more about the treatment methods available.
The look and feel of the site is fresh, clean and minimalistic in design. It’s built with a lot of space to breath around items, which gives the whole site a calm and trusted feel. Bright colours liven up the site and play on the ‘Zing affect’ theme, injecting the feel good and uplifting essence of the brand into the design.
The images used are relaxed, natural, aspirational and accessible to potential clients. They have been carefully chosen to ensure that clients can relate to them and not feel off put by unattainable results or overly clinical imagery.
There is also a case study area on the site to show client results and give an explanation as to what the client’s problems were prior to treatment and how the clinic helped to solve them.
The site has just gone live! Please feel free to take a look at our work. Like something you see? Get in touch today and see how we can help your practice.
“I wanted to say how pleased I am with the Zing Facial Rejuvenation website you have produced for me. Working with your team has been a most enjoyable experience, with every stage of the project, from branding to design being perfectly executed. The site has certainly met all my expectations and I can highly recommend you to anyone thinking of having a professional,high quality website made. Thanks again for all your hard work.”
Stephen Dodd, Zing Skin Rejuvenation Clinics
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