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Nine things to learn from your competitors (and then do better)

Posted on Categories: Business.

One of the most effective things you can do to grow your business is to keep an eye on your competition. Many clinics are cautious about doing this. After all, shouldn’t they be focusing on their own business? Isn’t there a danger that they’ll end up copying their competitors? You should absolutely focus on growing… read more

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5 common ‘buying blocks’ and how to overcome them

Posted on Categories: Business.

The success of your business depends on being able to attract new customers and then keep their custom and loyalty in the long-term. Many businesses struggle with the process of attracting new clients. They may get the website traffic, the social media followers and even the phone calls but, for some reason, it doesn’t convert… read more

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How to use video to attract new patients

Posted on Categories: Marketing.

Do you currently use video to attract new patients to your clinic? If not, you may be missing out on one of the most powerful marketing approaches currently available. Back in 2008, Dr James McQuivey from Forrester Research got marketers talking when he boldly stated that “a minute of video is worth 1.8 million words”… read more

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10 email marketing mistakes and how to avoid them

Posted on Categories: Email Newsletters, Marketing.

Email marketing can feel daunting if marketing isn’t what you do for a living. How often should you send out marketing emails? What subject lines will get the best open rates? How can you get your mailing list subscribers to take action? These are all common questions. There are also common email marketing mistakes that… read more

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Five medical aesthetics treatment trend predictions for 2017

Posted on Categories: Business.

With 2017 hurtling towards us and many people happy to see the back of 2016, we’ve been turning our thoughts to what the next year will bring for our clients. One of the questions on everyone’s lips is “What will be the big medical aesthetics treatments in 2017?” We’ve put out thinking caps on, visited… read more

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How to get the best results from social media

Posted on Categories: Marketing.

Social media offers a choice of platforms to help you market your clinic and develop a relationship with your existing and potential patients. For many brands, social media has enabled them to skyrocket their visibility and even become a household name. But for all its potential, social media does need a strategic approach to succeed,… read more

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Why you should track your telephone enquiries

Posted on Categories: Marketing.

Most businesses know that it’s important to keep an eye on their website data to see how the site is performing overall, as well as which pages and searches are prompting enquiries. This only paints half a picture though. What about the telephone enquiries that come through to your clinic? How do you know where… read more

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How much money should your website make?

Posted on Categories: Business.

If it’s time to update your clinic website or you’re in the process of opening a new practice, you are no doubt looking at your options. You may be wondering how much money you should expect your website to make, as well as how much you should invest in the design and build of your… read more

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How to deal with a bad review

Posted on Categories: Business.

How proactive are you about encouraging patients to review your clinic? If you do use reviews – and more about why you should below – have you ever been thrown by a bad review? Is the fear of receiving a bad review holding you back from asking patients to leave their comments? In this week’s… read more

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How to improve your website with split testing

Posted on Categories: Web design.

How happy are you with the design and content of your website? More importantly, how happy are your existing and potential patients? Are people responding to your calls to action by picking up the phone or filling out your booking form to make an appointment, or is there room for improvement? Even the most intelligently… read more

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How to find the best keywords for your clinic website

Posted on Categories: Business, Web design.

How to find the best keywords for a website is undoubtedly one of the biggest concerns facing businesses when it comes to search engine optimisation (SEO). Over recent years, Google has removed a lot of the keyword data from Google Analytics and Google Search Console in a drive to shift the focus away from slavishly… read more

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How to get the best results from your PPC advertising

Posted on Categories: Business.

Pay Per Click (PPC) advertising refers to paid-for ads that generate clickthroughs to your website without relying on ranking high in the search engines’ organic listings. The most popular form of PPC advertising is Google AdWords, i.e. the paid-for ads that appear on Google’s search engine results pages (SERPs). You can spot PPC ads because… read more

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Nine ways to improve your email marketing campaigns

Posted on Categories: Marketing.

Email marketing is potentially one of the most effective ways to grow your clinic. Your mailing list is, after all, a database full of ‘warm leads’, i.e. people who have heard about your practice and given permission for you to contact them with news and marketing. When you send out marketing emails, you have complete… read more

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9 reasons your website ranks low

Posted on Categories: Web design.

Are you struggling to get your website seen on search engine results pages (SERPs) in Google? Are your pages showing up on page two, three or lower on Google, while a spot on page one remains elusive? Google looks at over 200 signals to decide how to rank your web pages when someone carries out… read more