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Creating brand awareness through Facebook, Google AdWords and the Google Display Network

Posted on Categories: Advertising, Business.

If you’re exploring ways to build brand awareness around your clinic, then you might want to consider a Pay Per Click (PPC) advertising strategy that includes Facebook, Google AdWords and the wider Google Display Network. Why use PPC advertising to build brand awareness As the term suggests, ‘brand awareness’ is about making potential customers aware… read more

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The Art & Science Clinic

Posted on Categories: Web design.

  Art and Science Clinic are a well-established name in the world of dermatology; offering a wide variety of expert-led cosmetic, medical and surgical treatments for both men and women. As an industry specialist, providing exceptional care with state of the art technology and equipment – The Art and Science Clinic, based in Saudi Arabia,… read more

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The beginner’s guide to negative keywords

Posted on Categories: Web design.

If you use Google AdWords as part of your digital marketing strategy, then you’ve probably spent a lot of time thinking about which keywords to target. But to make your campaigns as cost effective and targeted as possible, the question is how much time have you devoted to identifying negative keywords? If you’re not sure… read more

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Dr Nicole Dermatology New Website

Posted on Categories: Cosmetic Digital, Web design.

Dr Nicole is a well-established name in the world of dermatology, with clinics in Manchester, Cheshire and Lancashire; all offering a wide variety of expert-led cosmetic, medical and surgical treatments. As an industry specialist, providing exceptional care with state of the art technology and equipment – Dr Nicole aims to put her patients at ease…. read more

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Seven ways to improve your content marketing

Posted on Categories: Marketing.

Content marketing is defined by the Content Marketing Institute as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”. According to stats from Smart Insights… read more

Dental Health Centre Essex’s Website Redesign

Posted on Categories: Cosmetic Digital, Web design.

Dental Health Centre are an accomplished practice in the heart of Ilford, Essex with a variety of procedures and care plans both general and cosmetic. Dental Health Centre and Cosmetic Digital agreed that patient wellbeing and satisfaction are at the centre of the dentistry’s ethos, so their website needed to reflect that. Cosmetic Digital have manifested… read more

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L’atelier Aesthetics’ Website Redesign

Posted on Categories: Cosmetic Digital, Web design.

L’atelier Aesthetics are a state of the art aesthetics and health clinic, with luxury cosmetic and body therapeutics. When we were asked to redesign their website, we wanted L’atelier Aesthetics’ landing page to emulate their renowned style and reputation with unique and modern design. Whilst we always create the sleekest design possible, it was important… read more

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Cosmetic Digital vs Tough Mudder For Cancer Research UK

Posted on Categories: Cosmetic Digital.

What are we doing? On Saturday 13th May 2017, Cosmetic Digital are going against the ‘toughest’ of elements. We’ll be putting our strength and determination to the test by diving head first into a 5 mile race of adrenalin packed challenges, all in the name of Cancer Research UK. Our Tough Mudder Half is a… read more

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The dos and don’ts of Facebook advertising

Posted on Categories: Marketing.

We’ve talked about the power of Facebook advertising in a previous blog but wanted to revisit it as it’s a topic that many of our clients ask us about. Facebook advertising is an option for marketing your practice that offers: A low minimum daily spend (currently £3, although clinics in more competitive areas may need… read more

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Nine things to learn from your competitors (and then do better)

Posted on Categories: Business.

One of the most effective things you can do to grow your business is to keep an eye on your competition. Many clinics are cautious about doing this. After all, shouldn’t they be focusing on their own business? Isn’t there a danger that they’ll end up copying their competitors? You should absolutely focus on growing… read more

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5 common ‘buying blocks’ and how to overcome them

Posted on Categories: Business.

The success of your business depends on being able to attract new customers and then keep their custom and loyalty in the long-term. Many businesses struggle with the process of attracting new clients. They may get the website traffic, the social media followers and even the phone calls but, for some reason, it doesn’t convert… read more

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How to use video to attract new patients

Posted on Categories: Marketing.

Do you currently use video to attract new patients to your clinic? If not, you may be missing out on one of the most powerful marketing approaches currently available. Back in 2008, Dr James McQuivey from Forrester Research got marketers talking when he boldly stated that “a minute of video is worth 1.8 million words”… read more