Your next client is on Google searching right now.
Google still brings in most new patients — more than AI, more than social — and most of them click the first results they see. Get there and the enquiries follow.
Book a consultation
Your next client is on Google searching right now.
Google still brings in most new patients — more than AI, more than social — and most of them click the first results they see. Get there and the enquiries follow.
Book a consultation
90%
Daily searches are on Google
69%
New patients come though Google
42%
Of patients leave if they can't find you
SOUND FAMILIAR?
How many of these sound like your clinic?
“We're not getting enough new enquiries from Google.”
Patients are searching for your treatments. Your practice just isn't what they find.
"We rely too heavily on paid ads or social media.”
The enquiries stop the moment the spend does. Nothing you've built keeps working for you.
“We're invisible in our local area.”
Patients search "dermatologist near me" and book whoever they see first. That should be you.
“We rank, but not for the treatments that pay.”
Traffic that never becomes the high-value appointments your practice actually wants.
“Competitors keep outranking us.”
The practices above you win the clicks and the bookings, month after month. That position is winnable.
“We're paying for SEO but not seeing any movement.”
Months of invoices, and the rankings look much the same as when you started.
We know what skin treatments your clients are searching for?
Position 1 gets twice the clicks of position 2
Google rewards the top result more than any other. Most patients never scroll past the first few, so a single place can cost your website half its traffic.
Which means second isn't nearly there. It's half the patients searching for your treatments booking with another practice — not because yours is worse, but because they saw someone else first. Close that one position and you're not gaining a little. You're doubling what Google sends your website.
Being on page one isn't the goal. Being 1st is.
OUR APPROACH
It starts with your business, not your keywords.
Strategy
Everything starts with your practice. What you want it to become, which treatments you want to grow, and which patients you want more of. Dermatology covers a lot of ground — medical and cosmetic pull very different patients, and the strategy has to know which you're building.
From there the research begins. We find the search volumes behind those treatments and conditions, where you currently rank for them, and what it takes to close the gap. That tells us the scale of the work, the timeframe, and the package that actually fits.
Optimisation
Then the work begins. Everything we found in the strategy gets acted on — closing the gap between where you rank now and where you need to be to win the searches that matter.
Not traffic for its own sake. The searches your patients are actually making for the conditions you treat, which is what turns rankings into appointments. It runs continuously rather than in bursts, because that's what holds a position once you've got it.
Reporting
Every target term, every position, tracked every month. You see exactly where you rank, how it's moved, and which treatments are bringing the enquiries in.
Not a summary of activity, but the actual numbers — what climbed, what didn't, and what it's worth to the practice. You see which treatments are pulling patients in, so you know where to push and what to grow next.
Review
Competition shifts, and dermatology demand moves with the seasons — skin checks peak after summer, acne searches climb in the new year. Some terms move fast, others take time.
Our reports cut through that to the real changes and the real results, so our team can sit down with you and go through what's working and what needs adjusting. Everything is shared, discussed and easy to follow.
Everything starts with your practice. What you want it to become, which treatments you want to grow, and which patients you want more of. Dermatology covers a lot of ground — medical and cosmetic pull very different patients, and the strategy has to know which you're building.
From there the research begins. We find the search volumes behind those treatments and conditions, where you currently rank for them, and what it takes to close the gap. That tells us the scale of the work, the timeframe, and the package that actually fits.
Then the work begins. Everything we found in the strategy gets acted on — closing the gap between where you rank now and where you need to be to win the searches that matter.
Not traffic for its own sake. The searches your patients are actually making for the conditions you treat, which is what turns rankings into appointments. It runs continuously rather than in bursts, because that's what holds a position once you've got it.
Every target term, every position, tracked every month. You see exactly where you rank, how it's moved, and which treatments are bringing the enquiries in.
Not a summary of activity, but the actual numbers — what climbed, what didn't, and what it's worth to the practice. You see which treatments are pulling patients in, so you know where to push and what to grow next.
Competition shifts, and dermatology demand moves with the seasons — skin checks peak after summer, acne searches climb in the new year. Some terms move fast, others take time.
Our reports cut through that to the real changes and the real results, so our team can sit down with you and go through what's working and what needs adjusting. Everything is shared, discussed and easy to follow.
EVERYTHING FROM ON PAGE TO OFF PAGE SEO
Over 20 SEO features
SEO & AI
AI recommends clinics already ranking on Google.
AI answers quote the pages they trust most, and trust starts with ranking. Our team gets your practice into the results AI is reading, so yours is the name it repeats.
Cited sources
AI answers quote the pages they trust most, and trust starts with ranking. Our team gets your clinic into the results AI is reading, so yours is the name it repeats.
Structured data
Clean schema makes your treatments legible to search engines and AI alike. We build it in from the start, so nothing about your practice gets misread or missed.
Authority & trust
Links, reviews and reputation tell Google and AI the same thing: this is the credible choice. We build all three, month after month, so your practice reads as the safe pick in both.
OUR CLIENTS
From invisible to first
Site engagement up 73% in a single month.
Dr Kathryn Aesthetics
Up 42 places on Google. In a single month.
Medisha Clinic
Facials in Suffolk: page two to page one in a month.
Rebecca Taylor Aesthetics
“Fantastic. I’d give Adam and the team 6 stars if I could. Nothing is too much to ask and the quality of their work speaks for itself.”
Trusted over 20 Years
SEO FAQs
We're happy to talk through how SEO can help your clinic grow.
Why isn't my current SEO bringing in new patients?
Usually because it's chasing the wrong things. Plenty of dermatology SEO targets broad condition terms with big search volumes that never turn into appointments — people researching a rash aren't the same as people looking to book. Rankings without enquiries means the strategy was built around search engine optimisation for its own sake rather than around your treatments.
We start with your practice — the conditions and treatments you want to grow and the patients you want more of — then find the keywords those patients actually search for. Someone typing "what does eczema look like" is reading. Someone typing "private dermatologist Manchester" is booking.
How does SEO help my practice grow, not just rank higher?
Ranking is the means, not the end. Good dermatology SEO targets the treatment keywords that carry real commercial value, so the patients arriving are ready to book rather than researching symptoms. High-value treatments, high-intent searches, real appointments.
It also compounds. Unlike paid ads, where enquiries stop the moment the spend does, search engine optimisation builds authority that keeps working. The rankings you earn for mole mapping or acne treatment this year still bring in patients next year.
I already have a website. Will SEO still make a difference?
Almost always. Most dermatology websites are built to look right, not to rank. The treatment pages exist, but they're not structured around what patients search for, and the technical foundations underneath are usually costing rankings without anyone knowing.
SEO works with what you have. We optimise the pages you've got, build the ones you're missing, fix the technical issues holding you back, and add the schema that helps Google and AI understand your treatments. The site stays yours. It just starts earning.
What makes your approach different for dermatology?
We don't limit the work. No caps on keywords, no scope conversations, no asking you which terms to target — that's our job. If skin cancer screening needs ten pages to compete properly in your area, it gets ten.
We also understand that dermatology searches split two ways. Medical patients search urgently and want to be seen soon. Cosmetic patients research and compare. Your site has to rank for both and speak to both, which means the content strategy can't treat them the same.
How long before I see more patient enquiries?
Local SEO and Google Business Profile work can move within weeks, particularly for "dermatologist near me" searches where competition is lighter. Competitive treatment keywords take longer — typically three to six months for meaningful movement, depending on where you're starting and who you're up against.
You'll see progress long before the headline numbers move. We track every target keyword's position monthly, so you know which treatments are climbing and where the enquiries are coming from well before the appointment book reflects it.
Can you target specific treatments or locations?
Yes, and it's how dermatology SEO should work. We build the strategy around the conditions and treatments you want to grow and the areas you want patients from — one location or several, one treatment or your full list.
Location matters more in dermatology than most sectors, because patients with an urgent skin concern want to be seen locally and soon. We optimise your Google Business Profile, local listings and location pages for "treatment + area" searches, which is where the shortest distance between finding you and booking sits.
What happens if my rankings drop?
Rankings respond quickly to the work — usually within weeks. We track every target keyword monthly, so we see exactly what's climbing, what's slipped, and what's stubborn and needs more behind it. Movement in all directions is normal, and the more competitive your area, the more normal it gets.
The reasons vary. Some terms need more SEO before they hold. Some are still being assessed by Google. Some move because a competitor invested that month. If something keeps trending down, the reports do their job — we spot it immediately, change course, or put more time where it's needed.
What happens after I start SEO with Cosmetic Digital?
We begin with strategy — your growth plans, the treatments you want to grow, and where you currently rank for them. That research tells us the scale of the work and the timeframe before anything gets changed.
Then the optimisation runs continuously: on-page and off-page SEO, content, links, technical health and local search. You get monthly reporting on every target keyword, and regular reviews with our team to look at what's working and what needs adjusting.
Book an SEO consultation
A free 30 minute consultation to understand your clinic business goals, the clients you want to target, and the budget you're working with - we'll do the rest.