Two thirds of our clients work with small to medium budgets, and we've spent years getting results from them. We start by understanding what you've got, how fixed it is, what timeframe you're working to, and what you're expecting from it. More often than not, the conversation is about expectations rather than the budget itself.

Then it's about spending it where it actually works for your clinic. Some platforms cost more than others, and some are still cheap even in competitive areas — the trick is knowing which is which for the treatments you want. High-ticket treatments in competitive areas will cost more, because bigger clinics are spending to hold that ground. We'll be realistic with you about how many patients your budget can bring in, and what type.

Small to large, across dental, aesthetics, plastic surgery, dermatology, orthodontics and medical. Some are just starting out, some have been going decades. Some are on the high street, some work from home. City centre, countryside, across the UK and abroad — every clinic is different.

That range is why we don't hand out the same strategy twice. What works for a city clinic competing on volume won't work for a rural practice building on reputation. We already know what your patients search for and which platforms carry which treatments — the job is working out what that means for your clinic specifically.

We start by looking at what you've already done, if anything. Do you have tracking in place? If you do, we'll lift the hood and see what it's telling us. If you don't, that's the first thing to fix — you can't spend well on something you can't measure.

Then we look at what's actually working. Some of it's obvious, some of it isn't, and what works for one clinic won't always work for another. But we manage a lot of clinics, so we know what's in demand right now and what's performing across the sector. We'd look at your treatment mix, pick one we know is working currently, put it on a platform you can afford, and build from there.

There are a lot of marketing companies, and plenty of them overpromise. We take the same view you'd take with a patient — you don't promise an outcome you can't be certain of. We'll show you what's possible and likely, with real examples, but we won't tell you what you want to hear to win the work.

That's why we don't jump in with both feet. We start carefully, look for the right signals, and put more budget behind what's actually responding. Tracking runs throughout, so the decisions are based on what's happening rather than what we hoped would happen. It comes back to the same three things every time: your budget, your patient expectations, and your timeframe.

It comes down to three things: your location, your budget, and your treatments. Smaller clinics on smaller budgets typically see a couple of enquiries a day. Larger budgets can bring in over a hundred a month.

But the number isn't the point — the quality is. Some platforms deliver leads that never book, never turn up, or don't answer the phone when you call. We'd rather get you a smaller number of clients who come to the consultation, go ahead with the treatment, and stay with the clinic. That's what actually grows a practice.

We offer several monthly plans. Where you sit depends on how many clients you want, which platforms reach them, and how competitive your area is.

Ultimately it comes down to two numbers: what a new patient costs you to win, and what they're worth to the clinic over their lifetime. Get those right and the budget answers itself.

Discovery, mostly. Where you're based, your top treatments, what you're trying to achieve, and where you need your patient numbers to be over the next three, six, nine and twelve months. Thirty minutes, no pitch.

From there we'll tell you what it costs. That's our fee for setting things up and managing the marketing and your patient enquiries — and separately, the platform spend, which you pay directly. We don't mark that up. And no strategy runs untouched: it gets reviewed regularly, because what works in month one isn't always what works in month six.