It depends on the package, the size of your website, and the options you choose — including the number of pages, any third-party integrations, or if we’re coordinating with our professional photography or video team. Typically, without delays, most projects take around 8–12 weeks.

Smaller or theme-based packages are quicker to turn around — usually taking around half this time — and are ideal for clinics with smaller budgets or simpler website needs. The price reflects this reduced scope and build time.

The build and testing phase forms the latter part of the project and is often scheduled in advance. While waiting for your build slot, our team works closely with you on the design concepts, layouts, features, and content. From the moment you order your new website, our team is fully engaged and moving your project forward.

We typically recommend reviewing and rewriting your content so it fits your new website’s layout and structure. Our websites — depending on the package — often include longer, more detailed treatment pages that need more wording than your current site provides.

Rewriting allows us to include high-search, treatment-specific keywords and ensure every page is written in a tone that reflects your clinic’s brand and values. Our content team specialises in patient-focused, keyword-rich copy designed to perform on Google while sounding natural and authentic.

If you’d rather keep your existing content, we can refine and expand it so it fits seamlessly into the new design and still performs strongly for SEO.

Yes, we can work with your existing images — or we can help you take your visuals to the next level. Many clinics choose to book a professional photoshoot with our specialist photographer and videographer, capturing your team, treatment rooms, and the atmosphere of your practice. This kind of authentic imagery helps personalise your website and gives potential patients a genuine sense of what to expect when they visit.

If you prefer to use a local photographer, we can collaborate with them to make sure the style, format, and quality align with your website design. We also have access to a limited library of professional stock images and use advanced AI tools to create specific visuals if something unique is needed. The aim is always to make your site feel bespoke, consistent, and visually memorable.

Yes — and it’s something we strongly recommend. No practice wants a website that looks great but can’t be found. Nine times out of ten, our clients want their new website to drive more traffic and, ultimately, more patients. That’s why every site we recommend is built on a platform that performs well and is favoured by Google.

Depending on your package, we’ll also provide a costing for pre-launch optimisation — a focused stage where we prepare your site for Google indexing, targeting your key treatments and search terms to bring in new patients. And if you already have a trusted website with existing page-one rankings, our team will manage redirects so that valuable search positions and authority transfer smoothly to your new pages.

Yes. All of our website packages are designed to work seamlessly across every device, resolution, and what are known as responsive breakpoints. This ensures your site adapts correctly whether it’s viewed on a desktop, tablet, or mobile.

We test navigation, layout, and design elements at each stage to make sure they perform smoothly and consistently. Every website we build is speed-tested and reviewed on mobile to confirm it functions exactly as intended — so your patients, no matter what device they’re using, find your website quick to load, simple to navigate, and easy to explore. It’s designed to make it effortless for them to find the treatments they’re looking for and engage with your practice online.

We’re a creative marketing agency that began designing dental websites back in 2005 — and we’re still as passionate about the industry today. Our strength lies in combining creative ideas inspired from outside of dentistry with a focused drive for performance and measurable results. Every website we create is aspirational — not only reflecting where your clinic is now but also where you want it to be.

Our sites are designed to have a longer shelf life than most, making them a valuable long-term investment that doesn’t need redesigning anytime soon. They’re built to evolve with your practice and continue performing as you grow. And because we don’t believe in cookie-cutter design, every website we build looks, feels, and functions as uniquely as the clinic behind it.

Once internal testing is complete, you’ll receive a pre-launch link to view and test your new website. This is where everything comes together. It’s completely normal to request a few final tweaks — that’s part of the process — and our team will make those changes to ensure you’re 100% happy before launch.

When we go live, our technical team coordinates everything for a smooth transition. If you’re moving from another provider, we’ll handle the handover so you don’t need to worry about the technical details. You can choose to keep your domain and email where they are or move everything under one roof — whatever works best for you.

Once live, we run final checks to confirm everything’s working — from booking forms to contact links. We’ll then hand over a simple guide showing you how to update your content and get started with your digital marketing strategy planned ahead of launch.

Absolutely. Our in-house digital marketing team specialises in working with dental clinics and practices across the UK. Every strategy we create is unique — built around your location, treatments, patients, budget, timeframe, and resources.

Working with our experts means you’ll get a focused plan that delivers the strongest return for your investment. We’ll already have a clear strategy in place before launch, so we can start driving traffic and patient enquiries from day one.