SOCIAL MEDIA FOR ORTHODONTISTS
More cases. Less chasing.
Braces and Invisalign decisions start on social media. We build and manage the content that reaches the right patients — teenagers, adults, and the parents making the call — so your clinic is the one they choose.
26%
Increase in Invisalign teen sales
after a single TikTok campaign
After Invisalign's TikTok campaign with teen influencers, sales of the Clear Aligner for teenage patients rose 25.6%
75%
of the orthodontic market is now adults
Adults now make up over 75% of the orthodontic market, driven by growing self-awareness, social perceptions, and the influence of social media
53
minutes on average spent on Instagram each day
That's sustained attention, every day. Visibility during that time builds familiarity. Familiarity builds trust — long before a client books a consultation or enquires about a treatment.
You studied orthodontics. Not TikTok
Strategy That Drives New Patient Growth
When strategy leads, social media becomes a performance channel — not just a presence. The right treatments are positioned to the right audience at the right time, helping turn visibility into enquiries and enquiries into new patients.
Personalised Content That Performs
Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
Paid Social Ads
Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
What's your H#SHTAG?
Frequently asked questions.
Is social media worth the investment for Invisalign and braces growth?
Yes. Braces and Invisalign are among the most-researched treatments on social media, and adults now make up over 75% of the orthodontic market — an audience that lives on Instagram and Facebook.
Consistent, credible content keeps your clinic visible to teenagers, adults, and the parents making the decision — so when they're ready to book a consultation, your name is already in mind.
Which platforms work best for braces and Invisalign?
Instagram typically reaches adults and parents — who make most treatment decisions. TikTok builds awareness with teenagers, who increasingly discover Invisalign through creators and peers.
Most clinics benefit from a combined approach. The right mix depends on whether you're growing adult Invisalign, Invisalign Teen, or conventional braces cases.
How often should we post?
Consistency matters more than frequency. The goal is regular visibility without appearing repetitive or overly promotional.
Most clinics benefit from structured content across Instagram and TikTok to maintain presence, reinforce credibility, and stay competitive in their local market.
What content actually drives Invisalign and braces enquiries?
Before-and-afters, treatment journeys, and patient stories consistently perform strongest. Educational content — explaining the difference between braces and Invisalign, treatment timelines, and what to expect — builds authority and answers the questions patients already have.
Video is particularly powerful. Seeing real cases from real patients is what moves someone from curiosity to consultation.
Can social media really generate case starts?
Yes. Social drives direct enquiries when structured properly. Just as importantly, it builds the credibility that converts later — patients researching quietly, comparing clinics, and deciding on their own timeline.
It also strengthens brand visibility, which supports organic Google search performance. The impact is both direct and indirect.
Should I feature my team and patients on camera?P
Personal content generally reaches further and performs better. For orthodontics, seeing the clinician and real patient results builds immediate trust.
We work within what you're comfortable creating and the time you can commit — then refine based on what performs for your audience.
How do we stay compliant?
Orthodontic marketing must follow current industry guidance. Claims require evidence, and patient content — especially before-and-afters — must be handled with proper consent and care.
Compliance protects your clinic long-term and builds the kind of trust that converts.
How do we know it's working?
It starts with defining what matters — followers, engagement, enquiries, or consultation bookings. Reach, profile visits, and direct messages should all be tracked against clear objectives.
The key is breaking these into realistic metrics that reflect real case-start growth, not activity for its own sake.
Reviews
Mandeep Gosal
Loughborough Orthodontics
“I’ve been working with Cosmetic Digital for years and I can’t recommend the team highly enough. They are always at the cutting edge of what is a fast moving industry. Thanks again!”
Frank Goulding
Bancroft Dentistry
"We knew we wanted to rebrand, but even finding the brand that matched our ethos was proving difficult...the whole process ran smoothly from start to finish.”
💬 Highlight:“Website, Welcome Packs, and our new logo have all proved to be a great success with both staff and patients.”
Colin Campbell
The Campbell Clinic
"Adam has produced multiple websites for us and has assisted us in our branding and marketing journey from that time."
💬 Highlight:"He has made a huge contribution to the success we have achieved in promoting The Campbell Clinic and The Campbell Academy."
Jonny Swift
Crescent Lodge Dental Practice
“I’m so delighted with the new website — it really feels how I imagined and hoped it would be.”
💬 Highlight:“How you got the drift of what I wanted I will never know!”
David
Shine Dental Care
"Adam and his team have been absolutely superb. They have a great creative eye and meticulous attention to detail, listening carefully to what you want.”
💬 Highlight:“You can rely on Adam to always do what he says he is going to do – a refreshing change these days.”
Carol
Evolve Dentistry
"Adam listened to the brief and developed the name, brand identity, and website, which captured exactly the image I wanted to portray."
💬 Highlight:“..creative, enthusiastic, genuine and professional — never misses a deadline and at times achieves the seemingly impossible"
NEXT STEPS
Make the next move.
Choose how to get in touch. We'll talk through what your clinic needs and what matters most to your business.
Free website consultation
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General enquiry
Trusted by Orthodontists for 20 Years
