Dr Saba Raja, Aesthetic Clinic - Norwich

There's a particular kind of credibility that comes from a practitioner who still works in the NHS. Not because it's a credential to list, but because of what it signals: a doctor whose training never stopped, whose clinical standards are set by something larger than the aesthetics industry, and whose patients know they're being cared for by someone who chose this work in addition to medicine, not instead of it.

Dr Saba Raja is a GMC-registered GP and member of the Royal College of General Practitioners, still active in her NHS role alongside running her aesthetic clinic at 24 Ipswich Road in Norwich. It's a combination that shapes everything about how she works — the thoroughness of her consultations, the individualised treatment plans, the instinct to advise rather than simply sell. Rated as excellent on Google, accredited by Save Face, and recognised as one of the Three Best Rated clinics in the area.

When she came to us, the clinic was already established and successful. The goal wasn't to fix something that was broken; it was to grow. More new patients, wider brand awareness, stronger visibility for specific treatments in a region where quality medical aesthetics isn't always easy to find.

We started by identifying the right digital platforms for her treatment strategy, building a plan that would reach the patients most likely to benefit from what she offered. It quickly became clear that the website itself was limiting what the digital marketing could achieve, and that a rebuilt site, faster on mobile, structured for Google from the ground up, and designed to convert browsers into bookings, would amplify everything else we were doing.

The new site carries a treatment range that spans face, body, skin, and laser, anti-wrinkle injections, dermal fillers, Profhilo, microneedling, chemical peels, Cutera Secret Pro, BBL HERO & MOXI skin rejuvenation, Emerald fat loss laser, mesotherapy, polynucleotides, and ZO Skin Health, navigated by treatment and by concern, so patients can find their way in regardless of how much they already know.

The results after launch were immediate: higher traffic, higher conversion rates, and more new patients through the door. The work continues, and so does the growth.