Not every brief calls for a reinvention. Some of the most valuable work is knowing when not to rebuild everything.
Peppermint Dental Centre came to us with a clear, practical brief. A long-established practice, a loyal patient base across Norfolk, a strong team, and a website that had simply fallen behind where the practice had arrived. The brief was to close that gap, not open a new chapter.
The conversation started with options. We talked through a full custom build, a theme-based route, and the ground between them. Peppermint were open to all of it. But the decision, when it came, was straightforward: WordPress on a tried and tested layout, built with the precision needed to carry the refresh forward and the SEO foundations to keep working for years. The right brief, met by the right route. No more, no less.
The practice sits on Norwich Road in Wymondham, serving a community that has trusted it for years. That trust is an asset. The kind of familiarity that brings patients back, refers friends and family, and makes a practice feel like a fixture rather than just a service. The new site was built to protect and extend that, not to replace it with something unrecognisable.
The design carries the Peppermint identity forward with more space, more clarity, and a softer, more contemporary feel that genuinely lives up to the name. Imagery of the team and the practice itself in place of stock. Editorial pacing that makes the homepage feel calm and welcoming. An introductory video that shows the practice as it actually is, the people, the approach, the atmosphere, before a patient has read a word. Familiar to the patients who already know them. Reassuring to those arriving for the first time.
The treatment range is broad and well structured: general dentistry covering examinations, hygiene, fillings, bridges, dentures and root canal treatment; cosmetic work including crowns, teeth whitening and anti-wrinkle injections; and a full oral surgery section spanning dental implants, wisdom tooth extraction, apicectomy, sedation and soft tissue surgery. The Peppermint Plan membership sits alongside transparent pricing and a free smile assessment, giving patients both the flexibility and the information to make decisions confidently. Patient and dentist referral routes give the site commercial utility beyond its own patient base.
Built on WordPress with the SEO architecture to maintain and build on existing rankings, the site does exactly what the brief asked. Refresh the brand. Protect what works. Set the practice up for the next chapter.
