Plastic surgery websites have a problem. Too many of them look exactly like what they are — dated, stock-heavy, and built around an aesthetic that belongs to a different era of medicine. Scroll through enough of them, and they begin to blur into one: the same imagery, the same layouts, the same clinical distance that does nothing to reassure the person who's already nervous about making an enquiry.
That was the starting point when Dr Ben Khoda came to us to build his first website. Our research confirmed what we suspected — the market was leaving an obvious gap. A respected plastic surgeon with a practice covering face, breast, and body procedures across Marylebone and Manchester deserved something meaningfully different.
The brief was straightforward in principle and demanding in execution: reflect Dr Khoda's level of service and expertise, target new clients, and do it without looking like every other plastic surgery site on the internet. Patient-friendly navigation and clear functionality were non-negotiable — someone considering breast augmentation or a tummy tuck is already asking difficult questions. The site needed to answer them with confidence and warmth, not complexity.
The result is a design built around considered content and carefully chosen imagery, with patient results placed where they earn trust most — alongside the procedures themselves, rather than buried in a gallery. Concern-led navigation lets visitors find their way by what's bothering them rather than by what they already know the treatment is called.
The consultation process is laid out with unusual transparency: a free initial video call, a detailed discussion of options and risks, a written clinic letter and quote, then a face-to-face appointment with a chaperone present and full before-and-after reviews. It's a process that takes patients seriously. The website makes sure they know that before they've even booked.
Post-surgery aftercare runs for a full year. That detail sits quietly on the site but says everything about how Dr Khoda approaches his practice.
Within one month of launch, the SEO work had already delivered Google Page 1 rankings. The site was built to perform from day one — and it did.
