Ear Care Clinic came to us with a clear and serious brief. A new network site bringing together independent ear care and microsuction clinics across London and beyond.
A national network site for ear care clinics, built around search visibility and patient routing. The earcareclinic.com platform was scoped to serve three distinct purposes inside one website. A patient-facing find-a-clinic tool to direct people to microsuction services near them. A professional area for clinic members covering network onboarding and links through to the Ear Care Academy training course. And a commercial shop for consumables, lined up for launch. The brief was practical, well defined, and built around how the business actually operates.
Strategy first. Search performance throughout.
The network spans independent ear care and microsuction clinics across London and beyond, with partnerships across London, East London, West London, Ealing, Orpington, Bromley, Romford, Wimbledon, Edgware, Kensington & Chelsea, Richmond and Greenwich. The clinical credentials behind the network are serious, and the website needed to reflect that without dressing it up. Calm, credible, clinical.
The build follows the strategy rather than the other way around. A clean structure with the find-a-clinic location tool at the centre of the patient journey. Treatment-led pages covering what microsuction is, the physiology of the ear and how microsuction compares to other methods, written to support both patient understanding and search relevance. A dedicated For Professionals route for network onboarding and the training course. And a Shop being added to extend the commercial model into consumables for network members.
The platform decision was made on performance. We built on Shopify because it's fast loading, unmatched for usability and scale as an ecommerce platform, and consistently strong across devices. For a site that needs to handle patient bookings, professional logins, content publishing and ecommerce inside one experience, Shopify gave us the foundations to do all of it without compromise. Local landing pages across each partner area give patients a clear route in, and the wider search foundations are built to grow with the network. A site built around how the business actually operates, and a clinic network with a digital home built to scale with it.
