The Laser Clinic came to us looking for a complete refresh. A new website, faster loading, easier to manage, and built around the work they're best known for.
A busy high street clinic, expanding into a competitive market and needing a site to match. The brief was practical. The clinic has grown, the market has grown around it, and the previous site was no longer keeping pace. The new one had to load faster, look more contemporary, and give the team direct access to their own content without needing to come back to us every time something needed updating. A client-accessible CMS was non-negotiable. The clinic needed to stay close to its own website, with the freedom to add treatments, update pricing, and run campaigns as the business moved.
A clinic-led site, built on a platform the team can actually run.
The clinic operates as a busy high street practice, serving a broad age range, men and women alike, with laser hair removal as the headline treatment and a wider aesthetic offer alongside it. The website needed to make laser the front door, while giving the broader treatment range room to grow. With large national chains and well-funded competitors operating in the same category, the site also needed to compete commercially. Faster, sharper, and more convincing on the searches that drive enquiries. A complementary consultation sits at the front of the patient journey, covering skin type, concerns, recommended treatments, sessions and cost, and the site needed to lead patients to that conversation as the natural first step.
The design moved away from the previous clinical blue and into a softer, more contemporary palette. Pastel nude tones, calm typography, generous spacing and a layout that feels current without being trend-driven. Imagery focused on results, treatments and the clinic environment rather than stock. The brand reads premium without being intimidating, and approachable enough to suit a patient base that spans first-time enquiries and long-standing regulars.
The treatment range covers laser hair removal as the lead, supported by aesthetic treatments using the products and protocols the clinic has built its reputation on, including Environ, Heliocare and Juvederm. The build is faster loading than the previous site, mobile-first, and structured to compete for the searches the clinic now needs to win. A client-accessible CMS gives the team direct control over treatments, pricing, promotions and content, with finance through GoCardless integrated into the patient journey. A site built around the clinic's lead service, the way the team works, and the patients they need to win in a market that has only got busier. Practical, clean, and built to perform.
