NADclinic already knew what we could do. They'd seen it in the search rankings, in the enquiry numbers, in the steady upward line of digital marketing results. So when they decided to move into the supplements market, they knew who to call.
The product was Optima Max, their flagship NAD+ supplement, aimed at health-conscious individuals serious about how they perform, recover, and age. NAD+ sits at the intersection of cellular science and mainstream wellness: a coenzyme central to energy production and DNA repair, increasingly sought after by people who want to do more than just feel better. They want to understand why they feel better.
The brief was to build a home for that product that matched its ambition.
We built the site in WooCommerce from the ground up, giving the client full ownership and control of their storefront without being dependent on an agency for every product update or pricing change. Stripe handles payments, keeping transactions secure and frictionless. Customers can purchase as a one-off or lock in a discounted membership subscription, a structure that reflects how supplements actually work: consistently, over time, not as a single purchase.
Smart filtering lets customers navigate by need or lifestyle rather than scrolling through an undifferentiated product list. Whether someone arrives knowing exactly what they're looking for or just knowing they want to feel sharper, sleep better, or recover faster, the site meets them there.
Pre-loaders, full responsiveness across every screen size, and an architecture built to scale as the product range grows. Not just a shop. A platform the business can grow into.
