The name isn't accidental. Care is the whole point.
The Care Dental Group has been serving patients across Hammersmith, Kensington, Chiswick, Shepherds Bush, Earls Court and Fulham for over twenty years, from two practices just a few doors apart on Hammersmith Road, five minutes' walk from the station. In a market as crowded as London dentistry, longevity like that only comes from one thing: patients who trust you enough to keep coming back, and to send the people they love.
What makes The Care Dental Group genuinely distinctive isn't the implants or the Invisalign or the smile makeovers. However, all of those are done to a standard that has earned them multiple industry awards and coverage in Grazia, Hello, The Mirror, BBC One and Sky. It's the Enjoyable Dentistry Technique™.
The EDT™ was developed by Dr Bashar specifically to address one of the most persistent barriers in dentistry: fear. Nervous patients, anxious patients, phobic patients, the people who have put off treatment for years, sometimes decades, because the thought of sitting in a dental chair is genuinely overwhelming. The EDT™ was built for them. A carefully designed approach, combining inhalation sedation and a series of behavioural and clinical techniques, that turns what might be the most dreaded appointment of someone's year into something that can, genuinely, be enjoyed. Reviews describe leaving a dental appointment smiling. One patient described her dentist as "like Disney, pure magic." That's not typical language for dentistry.
The brief for the new site had to carry all of this, and carry it in a way that the previous websites, which the client themselves described as one of their least favourite examples, did not. Black, gold, white and purple: a palette that signals luxury without coldness, premium without exclusion. The brief was also clear about what needed to stay: the fee menu, clinician profiles, before and after gallery, finance information via Tabeo, and the online booking integration. All of it was retained and rebuilt into a structure that finally reflected the quality of what was happening inside the practices.
The EDT™ has its own dedicated section because it deserves one. It's not a footnote. It's the reason patients who have avoided dentistry for years finally make an appointment. Featured in national press, recognised by industry awards, and backed by over 400 Google reviews, it's the thing that separates The Care Dental Group from every other cosmetic dental practice within a mile of Hammersmith station.
The site was also built to perform. Google Ads had always worked well for the practice. SEO, by their own admission, had not been a focus. The new build addressed that from the ground up, treatment pages optimised for the searches that matter, structure designed to rank as well as to convert.
Two practices. Twenty years. One technique that changed how a generation of nervous patients thinks about dentistry.
